Programme 4 & 5 May 2017


You can download the latest version of the WTFL 2017 programme here


Wednesday, 03.05.2017

08:00 - 18:00 THINK TANK
19:30 - 21:30 KITCHEN PARTY

Thursday, 04.05.2017

09:15 - 10:15 REGISTRATION

Welcome Coffee

10:15 - 10:35 OPENING

Reto Wittwer Chairman of the Advisory Board World Tourism Forum Lucerne
Martin Barth CEO World Tourism Forum Lucerne
Fiona Jeffery Founder and Chairman Just a Drop
Urs Gredig UK & Ireland Correspondent Swiss Public Radio and Television SRF

10:35 - 10:50 SETTING THE SCENE

Taleb Rifai Secretary-General World Tourism Organization (UNWTO)

10:50 - 11:05 SPEAKERS MORNING

What in the World is Going On?
Seán Cleary Chairman Strategic Concepts

11:05 - 11:30 KEYNOTE

Adventures in Uncertainty: A Guide for Pioneering Leaders
Jason Fox Head the Cleverness

11:30 - 11:40 INSPIRATION

An Innovative Swiss Initiative

11:40 - 12:30 PANEL

Facing Tomorrow's Challenges
Puneet Chhatwal CEO Deutsche Hospitality
Seán Cleary Chairman Strategic Concepts
Teo Ah Khing Chairman Desert Star Holdings
Jason Fox Head The Cleverness
Simon Lehmann President Phocuswright

Moderated by Ros Atkins Presenter Outside Source BBC News

12:30 - 12:40 WELCOME

Federal Councillor Johann N. Schneider-Ammann Head of the Swiss Federal Department of Economic Affairs, Education and Reserach 

12:40 - 12:50 PRESENTATION

Official Representative of the Guest Country 2017

12:50 - 14:15 LUNCH

Hosted by the Guest Country 2017


Why Does Your Country Exist?
Simon Anholt Independent Policy Advisor on National Identity & Reputation

14:50 - 15:00 PITCH

WTFL Start-Up

15:05 - 15:45 QUESTIONS & ANSWERS

The WTFL Think Tank Reflects on The Future of Travel and Tourism
Isabel Hill Director National Travel and Tourism Office, U.S. Department of Commerce
Lars Sonderegger CEO and Founder Quantonomics
Representative of Government, Industry and Academia

Moderated by David Pearl Experience Engineer for Think Tank

15:45 - 16:05 TOURISM STAR

Presentation of the Tourism Star Awards
Taleb Rifai Secretary-General World Tourism Organization (UNWTO)
Reto Wittwer Chairman of the Advisory Board World Tourism Forum Lucerne

Moderated by Peter Greenberg CBS News

16:05 - 16:45 NETWORKING BREAK
16:45 - 17:55 WORKSHOPS

Workshop 1: What can emering destinations learn from developed markets?

Workshop 2: What next in aviation? Defining the customer and employee proposition

Workshop 3: Challenges and opportunities behind innovation

Workshop 4: Certificate and data - a matter of simplicity and trust

Workshop 5: Boosting investment for sustainable growth and development

Workshop 6: Public Private Partnerships

Workshop 7: Tourist destinations under pressure

Workshop 8: The blow of terrorism on tourism

17:55 - 18:05 INPUT SPEECH

Creating a Common Understanding of Sustainable Development
Salli Felton CEO The Travel Foundation

18:05 - 18:30 PANEL

Salli Felton CEO The Travel Foundation
Ambassador Manuel Sager Director-General Swiss Agency for Development and Cooperation
Brett Tollman CEO The Travel Corporation
Samuel Bon CEO Swisscontact
Industry representative

18:30 - 22:30 COCKTAIL DINNER

Transport to St Charles Hall in Meggen, Lucerne followed by Cocktail Dinner
& Young Talent Award Ceremony

Friday, 05.05.2017

07:45 - 08:30 COFFEE

Coffee and Pastries for Networking

08:30 - 08:40 WELCOME BACK

Fiona Jeffery and Urs Gredig

08:40 - 09:10 SPEAKERS MORNING

Simple and Effective
Rasoul Jalali General Manager Uber

09:10 - 09:25 PITCH

WTFL Start-Up

09:25 - 09:55 ROUNDTABLE

In Discussion with the Aviation Leaders on their Agenda for Averting a Talent Crisis
Ambassador Alpha Kanu Minister of Presidential Affairs and Civil Aviation Sierra Leone
Paul Steele Senior Vice President, Member and External Relations IATA
Michael Kerkloh President and CEO Munich Airport
Rob Gurney CEO one world
Nazim Samadov Commercial and Marketing Director Azerbaijan Airlines 

Moderated by Aradhana Khowala World Tourism Forum Lucerne

09:55 - 10:45 NETWORKING BREAK
10:45 - 11:10 KEYNOTE

Cruise industry: Hype or strategy?
Ann Sherry Executive Chairman Carnival Australia

11:10 - 12:20 WORLD CAFÉ

Bridge the Silos and Stay Relevant
Hosted by WTFL Innovators, Next Generation and Young Talents

Moderated by Jason Fox Head the Cleverness

12:20 - 12:40 INTERVIEW

How can Tourism Profit from Digitalisation?
Jon Erni Director Public Sector Microsoft

12:40 - 14:00 LUNCH

The Swiss Way to Stay Relevant
Jürg Schmid CEO Switzerland Tourism

14:20 - 14:50 INSIGHT

The Secret of Learning from Other Industries 
Allen Chastanet Prime Minister St. Lucia

Moderated by Urs Gredig

14:50 - 15:25 NETWORKING BREAK
15:25 - 16:00 INNOROUNDTABLE

Be Innovative and Stay Relevant!
Axel Schultze CEO Society3 and judge of the WTFL Start-Up Innovation Camp
Betty Radier CEO Kenya Tourism Board
Ida Beerhalter Co-Head IOME Family Office
Sascha Moeri CEO Carl F. Bucherer
One of the Start-Up Innvation Camp winners

Moderated by Ros Atkins BBC World News 

16:00 - 16:30 KEYNOTE

New Models for Financing Tourism Development
John Perrottet Senior Tourism Specialist World Bank 

16:30 - 16:45 ACTION PLAN

Beyond Inspiration: Turning Insights into Action
Jason Fox Head The Cleverness

16:45 - 16:55 FAREWELL

Reto Wittwer and Martin Barth

16:55 - 17:30 FAREWELL

Swiss Farewell Raclette